Vision: RedFox Inc strives to become a strong, professional, and leading company in the field of cross-border e-commerce. Mission: For customers: To bring new and innovative products to customers and provide the best shopping experience. For employees: To empower a normal employee to dare to live an extraordinary life. Core Values: For leadership: To view people as the company’s assets and the factor contributing to success. To view differentiation and innovation as a competitive advantage. For employees: To view creativity as the foundation for development. To view teamwork and honesty as guiding principles for actions.